Local Market Audience Analyst is a product from SRDS, formerly known as Standard Rate and Data Service, “a virtual interaction between advertising agencies, marketers and media properties.” Local Market Audience Analyst offers demographic and market segmentation data of consumers by focusing on a variety of lifestyle and behavior descriptions. For additional information about accessing and using Local Market Audience Analyst, you may find it helpful to view these guides prepared by SRDS.
Local Market Audience Analyst access instructions: http://www.srds.com/frontMatter/guides/accessguide.pdf
Local Market Audience Analyst tutorial videos: http://www.srds.com/frontMatter/video/lmaa/
NOTE: Local Market Audience Analyst requires Microsoft Windows running Internet Explorer 5, Internet Explorer 7 or Internet Explorer 8 . Macintosh OS, as well as Firefox, Safari and Chrome browsers are currently not supported.
Our licensing agreements require that off campus access to most of these electronic resources be limited to students, faculty and staff of The College of New Jersey. However, all resources are available from within the library.